BE THE STANDARD
Most people don't need more information they need better execution
I help people stop starting over and finally build something that lasts.
Who I Am
I'm a husband, a father of two, and a coach who lives this every day.
I’m a husband, a father of two, and a coach who lives this every day.
My background is rooted in performance and discipline. I played college football, spent over 10 years competing in bodybuilding, and won Mr. Louisiana in 2021 in both bodybuilding and classic physique. I’ve also competed in powerlifting, which shaped how I approach strength, training, and long-term progression.
Everything I do is built around my core philosophy: “Be The Standard.” That matters more to me than any title or accolades - actually living up to that core philosophy everyday.
That means leading from the front as a man, as a father, and as a coach. It means doing the work, holding the line, and setting the example even when it’s hard, inconvenient, or uncomfortable.
I don’t coach from theory. I coach from experience — from years of pushing my own limits, learning what actually works, and applying it in real life with real responsibilities.
Because at the end of the day, this isn’t just about fitness.
It’s about becoming the kind of person others can look at and say,
“That’s the standard.”
Who I Am
I'm a husband, a father of two, and a coach who lives this every day.
I’m a husband, a father of two, and a coach who lives this every day.
My background is rooted in performance and discipline. I played college football, spent over 10 years competing in bodybuilding, and won Mr. Louisiana in 2021 in both bodybuilding and classic physique. I’ve also competed in powerlifting, which shaped how I approach strength, training, and long-term progression.
Everything I do is built around my core philosophy: “Be The Standard.” That matters more to me than any title or accolades - actually living up to that core philosophy everyday.
That means leading from the front as a man, as a father, and as a coach. It means doing the work, holding the line, and setting the example even when it’s hard, inconvenient, or uncomfortable.
I don’t coach from theory. I coach from experience — from years of pushing my own limits, learning what actually works, and applying it in real life with real responsibilities.
Because at the end of the day, this isn’t just about fitness.
It’s about becoming the kind of person others can look at and say,
“That’s the standard.”
What I Do
I provide fully customized online coaching designed to help clients build real, lasting results.
This is a hands-on coaching experience, not a generic PDF or templated program.
This includes
01
Strength & performance-based training programs (gym or home-based)
02
Fat loss and body composition coaching
03
Personalized nutrition plans (macros, meal plans, and structured options)
04
Hormone optimization support (lifestyle, nutrition, supplementation, and lab guidance)
05
Cardio programming tailored to individual goals
06
Weekly check-ins with data-driven adjustments
07
Direct communication and ongoing support
If you are ready to take your Health & Fitness to the next level
Apply for 1-on-1 Online Coaching
Who I Help
My primary audience is
01
Men and women ages 30–55
02
Busy professionals, parents, and high-performers
03
People who feel stuck, inconsistent, or frustrated with their results
04
Clients who want structure, accountability, and a clear plan that actually works
Most of my clients have tried multiple approaches before and are tired of starting over.
Wanting to make sure that your health markers are in the correct range for your health goals?
Grab my Optimal Lab
Ranges for Women Guide
My Approach / Philosophy
My coaching is built on simplicity, structure, and consistency. I focus on
Making everything practical and sustainable
Eliminating unnecessary complexity
Building habits that actually stick long-term
Using real data not guesswork to drive progress
Developing discipline instead of relying on motivation
Execution > Perfection.
What Makes Me Different
Highly personalized coaching — no copy/paste plans
Strong emphasis on education so clients understand why they’re doing things
Focus on long-term, sustainable results
Integration of training, nutrition, recovery, and hormones
Direct, honest coaching style — no fluff, no BS
I position myself as the “anti-influencer” - cutting through the bullshit and giving people what actually works.
Not sure where to start when it comes to your Nutrition and need help taking that first step?
Click The Button Below & I'll Set Your Macros For Free
Not sure where to start when it comes to your Nutrition and need help taking that first step?
Fill out the form below & I'll Set Your Macros For Free
Client Testimonials
Client Testimonials
Brand Voice & Tone
Direct, confident, and no-nonsense
Supportive, but holds a high standard
Big brother / coach” energy guiding, not coddling
Motivational, but grounded in reality
Occasionally edgy, but always purposeful
Core Themes
Discipline over motivation
Earned results
Personal responsibility
“Be The Standard”